Being on Top of Your Consumer’s Mind
This maybe echoing what you think you already know, but your website is the most potent tool and a sure shot, 100 percent way to controlling what your customer thinks and feels about you and the way you engage with her. Since it is showcasing all the myriad elements of your brand and is also a mirror to your professional expertise, you must give it your best shot.
In a world that is starved for empathy, ensure that your expertise is pitched to address a significant pain point of your clientele. So, whether you are a garments designer or a video studio, you need to aware of what the problems out there are and then position yourself as the best damn option to fix it.
- Don’t push your wares but pull in your client by indicating why you are the best choice for their problem.
- Demonstrate key markers of the value you are providing that makes you the right fit to meet their various needs.
- Who doesn’t love a great deal? Provide package deals and discount options, and attractive payment plans. If your product is a premium one, throw in one or more freebies to convince your audience they are getting a good deal.
- Engage continuously with your clients in terms of follow-up calls, post engagement feedback, etc but do not spam those who have made it clear that they are not looking at a hustle. If you respect your customer and they, in turn, will prove loyal and organically provide you long-term referrals.
In this new space of what we call the new normal or physically isolated collaboration, it is important that we follow a civilized and workable protocol that suits both our needs and also benefits the client without infringing on their privacy. This is the most fruitful, organic, and practical way to create effective tools of engagement in the future.